Art direction and design for hip-hop artists Trav B Ryan’s new album.
For the branding of hip-hop artist Trav B Ryan's latest album, "Radioactive," the goal was to capture the essence of the artist's nostalgic song themes, which revolve around video games, cartoons, and comic books. The design needed to evoke a retro 80's "Outrun" style, transporting listeners back to an era of neon lights and sci-fi adventures.
TRB Radioactive - Text Logo: The text logo features "Trav B Ryan" rendered in a chrome font reminiscent of 80's sci-fi aesthetics, capturing the futuristic and adventurous spirit of the artist's music. Beneath it, "Radioactive" is presented in pink script, adding a touch of boldness and vibrancy to the design. This combination not only reflects the album's title but also serves as a visual representation of the dynamic energy infused into Trav B Ryan's tracks.
Radioactive VHS Poster Image: To further immerse viewers in the album's nostalgic theme, a VHS-inspired poster was created, featuring the artist alongside the "Trav B Ryan - Radioactive" logo. The poster's design emulates the worn and gritty aesthetic of VHS tapes, evoking memories of late-night movie marathons and vintage entertainment. This retro-inspired approach not only enhances the album's visual identity but also resonates with fans who share a love for the 80's era.
TRB Marketing Poster Image