Caulie App Design and User Research
I embarked on creating Caulie, a health app aimed at empowering users to make informed dietary choices. The app utilizes augmented reality and barcode scanning to provide users with detailed information about the ingredients in their food, along with educational content to promote healthier eating habits. Throughout the design process, I focused on blending usability with engaging visuals to create an app that is both informative and enjoyable to use.
the problem
The inspiration behind Caulie stemmed from the need to address the lack of accessible and engaging platforms for learning about food ingredients. Many calorie tracking apps on the market offer limited information and fail to provide users with meaningful insights into the nutritional content of their meals. With Caulie, I aimed to fill this gap by offering a comprehensive solution that combines barcode scanning technology with user-friendly design and educational resources.
brand design
The Caulie logo and mascot play a key role in reinforcing the app's goal of educating users in a fun and engaging way. The logo incorporates playful typography and vibrant colors, while the cute cartoon Cauliflower mascot adds personality and charm to the user experience. Together, they create a cohesive brand identity that resonates with users and encourages them to explore the app's features with enthusiasm.
app design
Caulie's app design centers around simplicity and usability, with a color palette of greens and purples chosen to evoke feelings of health and vitality. The interface is intuitive, featuring fast barcode scanning and easy-to-understand language, along with clear indicators of harmful and beneficial ingredients. User feedback and testing played a crucial role in refining the app's design, ensuring that it meets the needs and expectations of its target audience.
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Dream it.
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